Golden Circle Adds Some Sparkle to Their Juices with Bubbly New TV Spot
Iconic Australian juice brand Golden Circle is set to launch a new sparkling juice product with a large-scale campaign via Cummins&Partners.
Says Sean Cummins, Cummins&Partners: “There are a lot of brands talking about sparkling and effervescence in the market at the moment but we have found a truly unique and charming way to dramatise a functional aspect whilst still paying homage to Golden Circle’s amazing history and heritage.”
Whilst Golden Circle is a household name, their new Sparkling range is shaking up the juice category with exciting product innovation. It comprises of a new range of sparkling juice flavours, lightly carbonated that come in a variety of formats.
Says Shalabh Atray, CMO, Kraft Heinz, Australia: “We have brought innovation to the brand and the juice category with new Golden Circle Sparkling. This new campaign from Cummins&Partners elevates the brand experience by creating a uniquely Golden Circle Sparkling world that we hope families will enjoy for some time to come.”
The campaign rolls out with a major TV campaign directed by Tony Rogers at Guilty, followed by additional TV edits, sponsorship of Dancing with the Stars, online versions, digital display and out of home.
Category: Fruit Juices , Soft Drinks
Genre: Comedy , Musical , People