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Golden Circle Adds Some Sparkle to Their Juices with Bubbly New TV Spot

Cummins&Partners helps to shake up the range of juices on offer

Golden Circle Adds Some Sparkle to Their Juices with Bubbly New TV Spot

Iconic Australian juice brand Golden Circle is set to launch a new sparkling juice product with a large-scale campaign via Cummins&Partners.

Says Sean Cummins, Cummins&Partners: “There are a lot of brands talking about sparkling and effervescence in the market at the moment but we have found a truly unique and charming way to dramatise a functional aspect whilst still paying homage to Golden Circle’s amazing history and heritage.”

Whilst Golden Circle is a household name, their new Sparkling range is shaking up the juice category with exciting product innovation. It comprises of a new range of sparkling juice flavours, lightly carbonated that come in a variety of formats.

Says Shalabh Atray, CMO, Kraft Heinz, Australia: “We have brought innovation to the brand and the juice category with new Golden Circle Sparkling. This new campaign from Cummins&Partners elevates the brand experience by creating a uniquely Golden Circle Sparkling world that we hope families will enjoy for some time to come.”

The campaign rolls out with a major TV campaign directed by Tony Rogers at Guilty, followed by additional TV edits, sponsorship of Dancing with the Stars, online versions, digital display and out of home.

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Category: Fruit Juices , Soft Drinks

Genre: Comedy , Musical , People