Gorillas Delivers Insightful Moments Solving 'Seasonal' Emergencies in First Holiday Campaign
In their first ever holiday campaign, on-demand grocery delivery service Gorillas introduces the endless number of moments where it delivers a little bit of magic, solving spur-of-the-moment emergencies - seasonal or not - within 10 minutes. The #seasonsolved campaign is created by Gorillas’ global digital creative partner Media.Monks.
Jojo Hicks, creative lead at Media.Monks in Berlin explains: “As the trailblazer of the on-demand grocery delivery service, Gorillas can humorously own all these moments in which old school grocery shopping just won’t cut it. Whether it’s a candle light dinner with your Tinder date that turns into an unplanned breakfast in bed or you jumped off the bus but your kale did not, a little last-minute magic is sometimes all we need. The miracles that are needed differ from person to person and country to country, and it was important to allow Gorillas to connect with its local customers, even though it’s growing into a global brand.”
Till Eckel, general manager creative at Media.Monks, adds: “In a market where everybody is just faster, Gorillas truly wants to connect to their customers’ needs - also in light of seasonable moments, from Hanukkah, Thanksgiving and Friendsgiving to Christmas - creating cultural resonance in every neighbourhood.”
With the endless and unique stories that could do with magic moments delivered in under 10 minutes, the integrated campaign appears in just as many special placements, ranging from Tinder and social media to wild posters, online video, TVC and DOOH. The campaign is live in the United States and across Europe until the end of the year.
Senior Strategist: Fernando Araujo
Creative Lead: Jojo HIcks
Senior Art Director: Anne Marie Longtine
Art Director: Junggle Kim
Creative Copywriter: Tobin Hecker
Creative Copywriter: Kevin Chow
Motion Graphic Designer: Aaron McCammon
Project Director: Anne Kammeier
Project Manager: Eva Hansen
Project Manager: Katharina Keitemeier
Category: Food delivery platform , Retail and Restaurants