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Grandpa Is Not Happy with His Gluten Free, Vegan Christmas Dinner in Hallmark Spot

Series of four ads from agency Chandelier and Biscuit Filmworks celebrate perfect imperfection of Christmas

Grandpa Is Not Happy with His Gluten Free, Vegan Christmas Dinner in Hallmark Spot

This holiday season, agency Chandelier has partnered with Hallmark to launch the humorous ‘#KeepsakeIt Together’ campaign.

The six spots celebrate the ‘perfectly imperfect’ moments that family and friends encounter each holiday season – from mom’s and baby’s first Christmas, to a gluten-free dinner and a selfie-taking grandma. 

The campaign is being launched completely digital, which is a first for a holiday campaign by the brand, who has typically put all of their ad dollars in a TV push. There will also be a push over Snapchat, which is another first for Hallmark. The brand will be leveraging a sponsored Geofilter at major Christmas tree displays in 20 national markets, such as Rockefeller Center and Union Square in San Francisco, lasting from late November through Christmas.

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Brand: Hallmark

Production Company

Director: Clay Weiner

DOP: Mandy Walker

Executive Producer: Shawn Tessaro, Holly Vega

Production Company: Biscuit Filmworks

Line Producer: Elana Halvorsen


Sound Engineer: Keith Reynaud

Sound Mix: Heard City


Edit Company: Cosmo Street Editorial

Editor: Justin Trovato, Zoe Mougin, Craig Deardorff, Aaron Langley

Producer: Luiza Naritomi

Creative Agency

Art Director: Marshall Bower

Executive Producer: Sara Fisher

Producer: Linda Rafoss, Annie Bishop

Senior Account Manager: Kristen Ord

Creatives: Chelsea Baken (Junior)

Category: Retail Stores , Retail and Restaurants

Genre: Comedy