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Creative

Grolsch 0.0 Beer Captures the Joy of the Season

Jonathan Herman directs a new campaign for beer brewer Grolsch to draw attention to a large range of non-alcoholic beers

Grolsch 0.0 Beer Captures the Joy of the Season

Beer brewer Grolsch is launching a new campaign for its 0.0 beers under the motto: "It's your time, always". Developed by Fitzroy and produced by CZAR Amsterdam, the campaign is directed by Jonathan Herman.


Drink first, then action

Together with the Grolsch soundtrack 'Time of the season' by The Zombies, the commercial portrays various moments in which it seems like a good time to drink a 0.0 beer. It is important that the video shows the relevant action; playing football, hiking, working or moving in this case, after the drinking moment. It is exactly that, according to the Enschede brewer, which makes Grolsch 0.0% different. In addition to the good taste: 'It does not interrupt your day'!


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Agency

Agency: Fitzroy

Client: Grolsch, Ard Bossema, Melanie Koning, Ellen Slaa Kamphuis

Production Company: CZAR Amsterdam

Director: Jonathan Herman

Executive Producer: Karlijn Paardekooper

Producer: Robert Nan

Production Manager: Felice van Zuilen

Creative

DOP: Jasper Wolf

Art Director: Rikke Jelier (Jelier & Schaaf)

Editor: Jurriaan van Nimwegen

VFX,Online: Storm Productions

Grading: Joppo van De Grot

Sound design: Kees Kroot van Sound Circus

Music: Time Of The Season van The Zombies

Category: Alcoholic Beverages , Low alcohol beers, wines and ciders

Genre: People