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Hires, Wins & Business

Hakuhodo Acquires Shares in Indian Digital Agency AdGlobal360

AGL is a full-service digital agency that has grown steadily since its establishment in 2009

Hakuhodo Acquires Shares in Indian Digital Agency AdGlobal360

From left: Yasutoshi Hiratsuka (general manager, business strategy division, Hakuhodo International), Rakesh Yadav (CEO, AGL), Masato Saito (corporate officer, Hakuhodo), Mandeep Singh (chairman, AGL), Kosuke Kataoka (managing director, Hakuhodo.Sync)

Hakuhodo Inc., Japan’s second largest advertising company, is pleased to announce that it has acquired shares in Indian digital agency AdGlobal360 India Pvt. Ltd. (‘AGL’).

AGL is a full-service digital agency that has grown steadily since its establishment in 2009. Boasting around 460 staff, it provides a wide array of services to Indian and international clients, from building digital marketing strategies to creative and content production, digital media planning and buying, social media management and system development, all in one stop. AGL has already collaborated with the Hakuhodo Group on several marketing projects, enabling it to create a range of synergies with Hakuhodo.

AGL is renowned for its digital advertising management and system development capabilities. Ranking 11th in Deloitte Technology Fast 50 India 2019*, it was the highest placed marketing technology company in that program.

AGL’s CEO Rakesh Yadav said: “Our business partnership with Hakuhodo is more than four years old and we have built a lot of mutual respect and trust. This strategic partnership makes us part of one team with Hakuhodo, and we look forward to providing clients with even higher value integrated marketing solutions.”

The Hakuhodo Group has already had a presence and been developing its business in India for over 20 years. To further commit to this business, in 2017 we revamped our management team and transformed our organisation in India to better serve clients’ digital and data marketing needs. By bringing AGL into the Group, we further strengthen our digital capabilities in India, a market where the digital business domain is growing exponentially, as we strive to enhance our ability to provide solutions to client challenges. The investment in AGL is the first of many to come in India.

* Operated by the Indian member of Deloitte Touche Tohmatsu, one of the world’s largest accounting firms, this program ranks the 50 fastest growing technology companies in India.


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