HAMLET's Ludovic Gontrand Directs Some Euphoria into Dance Music Label Monstart’s Promo
In celebration of Covid restrictions finally being lifted in France, dance music label Monstart invited six artists to contribute on a collaborative track where rebirth, euphoria and a palpable saturation of the senses are prevalent, with a music video directed by Ludovic Gontrand through international production company HAMLET Paris.
‘Togetherness Harmony’ and it’s video embodies the euphoric, hedonistic awakening of freedom, dance and music.
The film captures the essence of how electronic music makes a person feel, both physically and mentally. We experience a contagious, almost pagan ritual with a powerful and overwhelming sound. A form of utopia, born out of a time where dancing together in unison becomes a form of salvation.
Ludovic also added a touch of anarchy to the opening scene where we see a kiss between a dancer and an anti-riot police officer. This is a nod to a number of violent incidents towards club goers by the police force.
Ludovic Gontrand commented: “Our main goal in prep was to offer to the dancers the most playful and flawless experiences on set. The closest we can get to a Rave party or a Club atmosphere ; for example we had a DJ and a real rave soundsystem on set so they can dance 7 hours straight and start to feel a state of trance.”
Togetherness Harmony was created by asking each artist to bring together a 30 second music section Each producer was inspired by the last 10 seconds of the previous section to create their own 30 second animated by a specific emotion of six identified phases: awakening, awareness, euphoria, trance, ecstasy and release.
The artists who collaborated on the track are Blackhouse (FR), Gipsyan (FR), NT89 (IT), Ouanounou (FR), Pellusje (IT) and Ultraviolet (NZ)).
Director: Ludovic Gontrand
Choreographer: Carmel Loanga
Director of photography: Antoine Cormier
Post Production: Paume