Harbour Collective Joins Ad Net Zero in Industry-Wide Plan to Cut C02 Emissions
Harbour Collective has announced that it, along with nine of its member agencies - Digital Natives, JustSo, Live & Breathe, M.i. Media, Pintarget by The Specialist Works, PrettyGreen & The Producers, Rufus Leonard, Soul, and TCO - has partnered with Ad Net Zero to tackle the C02 emissions caused by the UK Advertising Industry.
The Ad Net Zero initiative, headed by the Advertising Association, ISBA, and the IPA, are committed to achieving net zero carbon emissions by the end of 2030 via the development, production, and media placement of the industry.
The industry’s estimated carbon emissions were close to a million tonnes of CO2 a year, highlighted in a report published from the AA’s Climate Action Working Group and with Credos.
Paul Hammersley, managing partner of the Harbour Collective says: “We are delighted that 9 members of our collective have jointly signed up to Ad Net Zero. We all have our part to play in building a more sustainable business model and by working on this initiative together we will maximise our collective impact.”
Will Rowe, chief operating officer at Rufus Leonard, says: “Back in the early 2000’s Rufus Leonard, recognising the long-term importance of Corporate Sustainability, funded higher level education for one of its senior team and supported their founding of the Carbon Disclosure Project (CDP.net). We’ve also helped write books on the subject (Beautiful Corporations). Ever close to our heart, sustainability has been a key pillar of our thinking since then and the Ad Net Zero initiative gives us another opportunity to help make a meaningful difference to how seriously our industry takes this important issue.”
Jessica Hargreaves, Group MD, says: “PrettyGreen & The Producers are proud to be part of this future-facing collaboration of partners to Ad Net Zero. We believe this focused commitment to real net zero carbon is a responsibility for the whole marketing industry as we have the ability to change not just our own but wider consumer behaviour. We look forward to taking our internal teams & clients on this journey.”