Harbour Wins Match.com in UK as Part of a European Agency Pitch for Meetic/Match.com
Meetic, the European leader in online dating, has chosen to work with a network of independent agencies across Europe led by WNP in Paris on its brands Meetic and Match.com. The appointment follows a competitive pitch and in order to win WNP activated its network of partners and collaborated with nine independent European agencies, pitching alongside Harbour Collective & MONO MADRID.
WNP and the network has been entrusted with Meetic’s Global European communications. Its mission, which starts immediately, will be develop a global brand platform for the Meetic/Match.com brands, incorporating both advertising and digital. WNP replaces incumbent Marcel, who have been working with Meetic since 2017.
“We are very happy with this victory, which further proves the agency’s current dynamism and the relevance of its approach. WNP's response included an in-depth investigation of the new behaviours and expectations of single people, associating different data sources including social listening, which made it possible to identify differentiating levers to reaffirm the leadership of Meetic”, said Eric Delannoy, vice president and managing partner WNP.
“We have been convinced by WNP's approach, which perfectly captured our real and authentic DNA, and put it in the context of our current challenges. Their keen understanding of the expectations of single people in Europe have made the difference. We look forward to presenting the fruit of our collaboration to our audience!”: Celine Boudière, chief marketing officer of Meetic Europe.
Paul Hammersley, managing partner of Harbour said “We have enjoyed supporting the WNP team in Paris on this project and very much look forward to partnering with them, the European Meetic team and Match.com in the UK. This is a sign that a new model of independent agencies partnering across borders as well as across disciplines can compete with the legacy networks and support modern international client businesses.”