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Creative

Harrowing Film Highlights Dangers of Fake Medicine

Written, directed and DP'd by Birth’s Ben Lacour in Côte d'Ivoire, the piece shows how this illegal industry endangers the world’s poorest and most vulnerable

Harrowing Film Highlights Dangers of Fake Medicine

Ben Lacour shoots a harrowing film in the African townships highlighting the thriving illegal industry surrounding fake medicine and the irreversible dangers it creates for the planet's poorest and most vulnerable people.

Fake medicine kills 700,000 people across the world each year.

The film makes clear that fake medicine is exactly that, it is not out of date medicine, it is deliberately manufactured fake medicine sold on the streets to the poorest people in the townships, often causing death.

This goes unnoticed by the government.


The film was shot in the townships, with locals as cast, using their own homes to film in.

The film was shot in one day. Ben wrote, directed and DP’d the film.

“When Sophie Hamdad, owner of SOPROD told me about her project it grabbed my attention instantly,” said Ben. “It was straight to the point. There was no twist or classic narrative commercial strategy, this project was about re-creating the awful reality as it is and to honestly portray its raw, emotional and frightening truth.”

The project was commissioned by SOPROD in Abidjan, Côte d'Ivoire, and the Ministry of Health, and is part of a campaign surrounding Covid and fake medicine.

 
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Credits

Writer, director and DOP: Ben Lacour

Producer: Sophie Hamdad, SOPROD Abidjan

Art Director” Lea Soulard

Production Manager: Eric Adigo

Editor: Romain Boileau

Grading: Robin Risser

Post Producer: Gery Bouchez, NOD Paris

Music and Sound: Stanley David De Lossy

Mix: Nini Mathy

Production Company UK/France: Birth

Special thanks to: Diane and Alex. They bravely allowed me to follow them, they opened their house and their soul to this very important project. Thanks to Sophie and Lea who fought to get this project made.

Shot in: The heart of Yopougon's township, Abidjan, Ivory Coast

Category: Corporate, Social and PSAs , Health