• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Hires, Wins & Business

Havas Group China Wins UnionPay International’s Media Business

The agency will be responsible for upping brand profile and awareness as well as expanding international positioning

Havas Group China Wins UnionPay International’s Media Business

Financial services corporation, UnionPay International has appointed Havas Group China as its agency of record (AOR) for its media business, post a three-way pitch. 

Havas Group China will be responsible for upping UnionPay International’s brand profile and awareness as well as expanding their international positioning with a focus on building meaningful connections with the brand’s consumers. The account is effective immediately. 

“UnionPay International has quietly grown to become one of the leading payment networks in the world and we are delighted to partner with them. The Havas value-proposition is focussed on building meaningful brands by adopting a multi-disciplinary strategic approach to client briefs. Additionally, our Vivendi parentage allows for brand amplification through new and unique opportunities. We are looking forward to working with UnionPay International to further their growth story and reinforce the brand,” said Karl Wu, CEO Havas Group, Greater China.
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.