Heineken Makes Connecting Online Sweeter in SMUGGLER Spot
Stay at home orders can’t keep friends and family from enjoying beers together in Chris Smith’s latest spot for Heineken via Publicis Milan.
Publicis Milan approached SMUGGLER London and director Chris Smith about shooting a global spot for Heineken during lockdown on a tight timeline.
Chris Smith alongside EP Sara Wallace devised an approach for Chris to direct everything remotely with trusted DP’s from across the globe, shooting safely in their own homes.
“We quickly compiled an extensive list of DOP’s, along with location images of what their homes looked like, and casting links to people they lived with who were happy to be part of the campaign. We intentionally worked with cinematographers from different time zones, LA, London, Australia, Brazil, in order to schedule our days so all scenes were shot at dusk. The entire production took approximately 10 days from prep to final films.” Noted EP Sara Wallace.
The approach allowed for a premium look, diversity in locations and casting, to create a spot that feels of the times, but not stuck in the moment.
While Chris directed the spot remotely, he injected his trademark sense of humour, knack for storytelling and cinematic aesthetic. The story is full of nuanced relatable moments and rings true to the universal experience of life during quarantine.
Featured Companies: Publicis Italy
Production Company: SMUGGLER
Director: Chris Smith
DOP: Jack Harrison, Emily Jane Robinson, Rina Yang, Adric Watson, Duncan Smith, Olan Collardy, Tim Tregoning
Executive Producers: Sara Wallace, Patrick Milling-Smith, Brian Carmody
Producer: Kate Noble
Editor: Stuart Greenwald
Digital contents editor: Alessandro Belotti
Post Production Company: Prodigious
Sr. Director Global Heineken Brand: Bram Westenbrink
Global Integrated Communication and CMI Manager: Daniela Iebba
Communication Manager Heineken Brand: Brogan Simpson
Global Chief Creative Officer Publicis WW: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
Global Executive Creative Director: Luissandro Del Gobbo
Global Executive Creative Director: Mihnea Gheorghiu
Creative Director: Eoin Sherry
Associate Creative Director: Arthur Amorim
Associate Creative Director: Dan Arango
Global Strategy Director: James Moore
Head TV Production: Francesca Zazzera
Producer: Beatrice Pepe
Worldwide Account Director: David Pagnoni
Account Director: Codruta Arbore
Account Intern: Tinatin Prangishvilli
Category: Alcoholic Beverages , Beers
Genre: Comedy , Dialogue , People