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Heineken's Tongue in Cheek Spot Celebrates the Holidays as Usual

Publicis Italy taps into relatable holiday situations for the joyful campaign

Heineken's Tongue in Cheek Spot Celebrates the Holidays as Usual

After a year filled with the unexpected, people can hopefully still take some comfort in the cliché traditions that come with the festive season and if we are able to get together, Socialise Responsibly with friends and family. Heineken has launched a global campaign, ‘Holidays as Usual’, that plays on these occasions and shows they might be the only thing that stay the same during an ever-changing 2020. 

And while this holiday season may be very different to any other, it is still a time of year that so many look forward to, but the reality is often very different to the romanticised view. The film shows typical contrasting opinions between family members and trivial annoyances that many can relate to, from what to watch on the TV, to a firm ‘no shoes inside’ policy, house decorations and garish Christmas sweaters. And though these may be irritating in the moment, they are ultimately cherished and appreciated – now more than ever. 

Maud Meijboom, Heineken brand development and communications director, said: “As many people have missed connecting with family and friends this year, with some only able to reunite virtually, we wanted to bring a fresh and playful perspective to what it means to spend the holidays together. With ‘Holidays as Usual’, we hope people reminisce on their own family get-togethers, start feeling the holiday cheer and if they are able to, plan to reconnect in a socially responsible way – all while recognising that it’s the little things that make the holidays special!”  

The campaign includes 10, 15, 30, and 45 second films, along with digital and social assets and out of homes that will be launched in multiple countries during the 2020-21 holiday season. The film can be viewed on TV, online and across social media and is available in different formats.  

‘Holidays as Usual’ is part of Heineken’s #SocialiseResponsibly campaign, which encourages people to enjoy social experiences, but in a responsible way. Synonymous with social experiences since 1873, Heineken understands the value of social life now more than ever. For more information on the campaign, visit www.heineken.com

Featured Companies: Heineken

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Sr. Director Global Heineken® Brand: Bram Westenbrink

Heineken® Brand Development & Communication Director: Maud Meijboom-van Wel Heineken® Communication Manager


Global Chief Creative Officer Publicis WW: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Global Executive Creative Director: Luissandro Del Gobbo, Mihnea Gheorghiu

Global Creative Director: Sandra Bold, Eoin Sherry

Creative Director and Head of Art: Costanza Rossi

Art Director: Marina Perta

Copywriter: Pamela Bianda

Global Strategy Director: James Moore

Senior Strategist: Margherita Tuvo

Head TV Production: Francesca Zazzera

Tv Producer Coordinator: Cinzia Morandi

Worldwide Account Director and Global Client Service Director: David Pagnoni

Global Client Service Director: Patricia Synephia, Eleni Charakleia

Group Account Director: Ilaria Castiglioni

Account Supervisor: Come de Courcelles

Account Manager: Marta Wereszczynska

Account Intern: Tinatin Prangishvili


Production Company: Skipless

Director: Markus Walter

DOP: Martin Ruhe

Executive Producer: Franziska Stubenruss

Producer: Alice Chauvain

Editor: Fabrizio Squeo

Post Production Company: MPC/Prodigious

Color Grading: MPC

Music: Sizzer, Music Supervision Michael Bertoldini, Music Producer Seppl Kretz, Michiel Marsman

Sound Studio: Grand Central

Category: Alcoholic Beverages , Beers

Genre: Comedy , Storytelling