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Creative

Hello Possums! Dame Edna Rescues Meerkats in Classic Case of Mistaken Identity

VCCP Sydney and Compare The Market launch the third and final chapter of their new campaign trilogy

Hello Possums! Dame Edna Rescues Meerkats in Classic Case of Mistaken Identity

The TVC – ‘Hello Possums’ – sees Aleksandr and Sergei looking a bit worse for wear after wandering around the Australian bush, all because a possum catcher failed to compare. As the meerkats emerge from the wild , they are just in time to hitch a ride home in style. When Aleks and Sergei get inside the car, they are met by none other than Dame Edna, who greets them with her famous expression ‘Hello Possums!’

Christopher Catchpoole, chief marketing officer at Compare the Market, says not everyone makes the right decision the first time, even if you are a celebrity.

“Our latest ad concludes the amusing series with the colourful Dame Edna, who comically also appears to confuse the meerkats for possums via her trademark greeting. The storyline serves to subtly remind consumers about the importance of comparison and doing their research before making any significant purchases.”

Paul Sharp, creative director for VCCP Sydney, says: “It’s such a fitting way to end our epic three-part (mis)adventure. We’re also very excited to be sharing the complete three-part story online and as a limited 90-second cinema spot.”

Everyday Aussies will also be saying ‘Hello Possums!’ in no time with the use of Compare the Market’s latest Instagram and Facebook story filter. Whilst wearing the infamous Dame Edna glasses, you can choose from a range of frame colours by tapping the screen and deciding which palette is right for your look.

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CREATIVE AGENCY: VCCP Sydney

SENIOR ACCOUNT DIRECTOR: Edward Hughes

SENIOR ACCOUNT MANAGER: Daniel Wood

PRODUCER: Sue Hind

CREATIVE DIRECTOR: Paul Sharp

WRITERS: Dane Van Veen, Kate Allen, Gary Dawson

EXECUTIVE PLANNING DIRECTOR: Kim Feitelberg

PRODUCTION COMPANY: Passion Pictures Melbourne

EP: Graham Pryor

PRODUCER: Megan Plane

COLOURIST: Fergus Rotherham @ The Editors

ONLINE EDITOR: Tom Marley and Adrian Oostergetel

PRODUCTION COMPANY: Passion Pictures London

DIRECTOR: Dave Scanlon

PRODUCER: Anna Cunnington

HEAD OF PRODUCTION: Mike Turoff

HEAD OF CG: Jason Nicholas

VFX SUPERVISOR: Dave Walker

CG CO-ORDINATOR: Charlotte Harris & Roxanne Sibilski

HEAD OF ANIMATION: Aldo Gagliardi

EDITING: Gus Herdman @ TRIM

TRACKING: Hulahoop VFX

SOUND: Ben Leeves @ Jungle Studios

CLIENT: CTM

ACTING CMO: Christopher Catchpoole

BRAND AND CAMPAIGN MANAGER: Karen Gear

BRAND AND CAMPAIGN SPECIALIST: Carolina Perez Rebolledo