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Hires, Wins & Business

Hermès China Appoints Socialyse China As Social Media AOR

The account was awarded in May, and Socialyse and Hermès began working together in June to review social strategy

Hermès China Appoints Socialyse China As Social Media AOR

Socialyse, the social media solution of Havas Group, announced today its appointment as the social media agency of record for luxury brand Hermès in China.

A family-run company present in 51 countries,Hermès brings together past and present to create innovative and beautiful products.

By drawing on the strength of its roots and applying the house values to the pursuit of innovation, the company continues its steady growth, inspired by the spirit of the generations that built its history.

Thirty subsidiaries operate stores all over the world under the aegis of Hermès, distributing products made by the four production units: Hermès Sellier, Hermès Parfums, La Montre Hermès, and La Table Hermès.

Socialyse China will handle social media planning and communication for Hermès China: social media strategy, content creation as well as monitoring and analytics for Hermès’ social media platforms.

Bryan Wang, head of Socialyse China said: “Hermès China has been placing a lot of emphasis on using digital and social platforms to reach out to a digitally savvy Chinese population. We are looking forward to developing an integrated and synchronised social media strategy to support Hermès’ vision through an exciting solution.”

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