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High Five

High Five: Argentina

CCO and partner at Together w/, Lulo Calió, shares five recent projects from Argentina that have impressed him in different ways

High Five: Argentina


I picked the five pieces of work that I think are the most representative from Argentina in recent months. With a mix of humour, disruption, real time and emotion, I believe that these pieces seek to be out-of-the-ordinary, and each in its own way, touches a fibre of the consumer and responds to the needs of the clients...



Coca-Cola - 'Best Coke Ever?'

Agency: Mercado McCann
Production: Rebolución
Director: Los Pérez
Post: Bitt Animation x Post Media
Music: PapaMusic
Sound: Porta Estudio

This campaign shows the disruption of the product and really engages the consumer to try it. It's a piece with a high visual impact that came out of the typical commercials about 'new formulas' in an innovative and fresh way.



Doritos - 'Thank You Mum and Mum'

Agency: Slap Global
Production: Primo
Music: PapaMusic

An emotional ad campaign to support LGBT mothers. 'There is not only one mother' is a powerful message against all the prejudices, to thank them for starting a family despite putting up with uncomfortable questions.



Sprite - 'They Need Guidance'

Agency: GUT
Production: Primo
Post: Pickle House

'They Need Guidance' reflects on the relationship between Gen-Z kids and their parents in a fresh and transparent way. How they internalise cultural, social and environmental issues of their interest, and how they are not afraid to explain it to adults.



Mercado Libre - 'Hey Bezos! Delivery for the Ones That Stay on Earth'

Agency: GUT

The massive eCommerce platform brilliantly turned the highly-publicised launch into an opportunity to boost sales by offering free shipping during Blue Origin’s flight.



Apertura Magazine - '#LuckyBalls'

Agency: The Juju
Production: Huinca Cine

This campaign adds humour to the difficult economic situation that Argentines are used to, proposing that - beyond information - readers will need good luck.

Featured Companies: High Five , Mercado McCann , Primo

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