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Holiday Guides Swap Tours of Tropical Destinations for Tropical Whopper Burger in Latest Uber Eats Campaign

Hosted across social media, The Special Group's summer campaign ‘Tropical Whopper Tours’ is fronted by paddleboat and underwater tour guides

Holiday Guides Swap Tours of Tropical Destinations for Tropical Whopper Burger in Latest Uber Eats Campaign

The latest Uber Eats co-marketing campaign, created by Special Group Australia, features tour guides from the Cook Islands, who are missing their usual summer influx of visitors due to travel restrictions, instead giving viewers a guided tour of the limited-edition Tropical Whopper burger from Hungry Jacks and available exclusively on Uber Eats

Hosted across social media, ‘Tropical Whopper Tours’ are fronted by tour guides like Ina from KiteSUP Paddle board tours and Charlotte Piho's turtle and underwater photography tours and take viewers on a journey around the key ingredients of the tropical burger - inviting you to order one on the app.

The Tropical Whopper is a traditional Whopper with a tropical spin - including juicy pineapple, double bacon and smoky BBQ sauce, with fresh lettuce, mayo, hand-cut tomato, cheese, and your choice of one, two or three flame-grilled 100% Aussie beef patties.

Tom Martin, partner / CCO Special Group Australia, said: “Because local tour guides like Ina and Charlee are so naturally warm and welcoming, they made the idea of swapping tours of tropical destinations for tours of a tropical burger not only clever, but just bloody charming.”

Uber Eats head of marketing ANZ, David Griffiths, commented: “Partnering with Hungry Jack’s to launch their Tropical Whopper exclusively on our platform was always going to be exciting. Special Group have created a brilliant summer campaign that has bags of humour and heart. We’re proud to work with the Cook Island tour guides and hope when flights open back up this inspires Aussies to go and see them in person”.

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Client: Uber Eats Australia

Head of Marketing ANZ: David Griffiths

Marketing AU: Rebecca Kemp

Marketing Manager: Sharny Mullally


Creative Agency: Special Group Australia

Founding Partners: Lindsey Evans and Cade Heyde

CCO & Partners: Julian Schreiber and Tom Martin

Senior Creatives: Mark Starmach and Alastair Flack

Strategy Director: Anna Bollinger

Team Lead: Eileen Cosgrove-Moloney

Business Director: Annabel Dempsey

Head of Production: Nick Lilley

Producer: Emily Willis


Production Company: Hooligan Collective

Director: Dylan Harrison


Media agency: MediaCom

Category: Fast food , Retail and Restaurants

Genre: Comedy , Tabletop