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Creative

Household Cleaning Gets an Injection of Fun in Playful New Music Video

Havas Düsseldorf employees composed and performed the song for this jokey Vorwerk Kobold video

Household Cleaning Gets an Injection of Fun in Playful New Music Video

This amusing video for German vacuum cleaner brand Vorkwerk Kobold was created by Havas Düsseldorf to rejuvenate the brand’s image in a modern and playful way. 

The agency even created an own song in-house for the online spot, sung and produced by two employees - copywriter Yanick Fischer and account manager Serge Przybyl.
 
In the clip, you can mainly hear the refrain “saugen wischen” which translates to “vacuuming mopping” - the main uses of Kobold products. The rest of the lyrics concentrate on everyday situations and how Kobold makes it easy to make dirt vanish.

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Client

Advertiser: Vorwerk Kobold

Production Company

Director: Marcelo Alves

DOP: Marcelo Alves

Junior Producer: Trang Vo Thi

Producer: Julian Dormis

Production Company: Studio6 Film Production

Music

Composer: Yanick Fischer

Music Producer: Serge Przybyl

Creative Agency

Chief Creative Officer: Eric Schoeffler (Germany), Darren Richardson (Düsseldorf)

Creative Agency: Havas Düsseldorf

Creative Director: Guido Eichhoff

Category: Cleaning Products , Home

Genre: Comedy , Music & Sound Design , People