• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Hugh Bonneville, Imelda Staunton and Simon Callow Leave Little to the Imagination for CIF Radio Spots

MullenLowe developed five quirky radio spots for Unilever’s Cif, drawing on an unexpected definition of love

Hugh Bonneville, Imelda Staunton and Simon Callow Leave Little to the Imagination for CIF Radio Spots

In a drive to broaden the use of Cif Cream, MullenLowe has created a series of 60 second radio commercials, utilising the ‘audiobook’ format. 

The ‘Love stories on the radio’ series feature a star-studded cast including Simon Callow, Hugh Bonneville, Imelda Staunton and Anna Chancellor. 

In each commercial, the love in question turns out to be for an object that has been brought back to its former glory with Cif, ending with the established brand end line: Goodbye ugly dirt. Hello beautiful.

Tony Hardcastle, ECD at MullenLowe said: “Radio is the perfect medium for this campaign, because engages the listener’s imagination, allowing you to paint a picture inside their head,” 

The work was produced by Jungle, and launches nationally today on Magic FM. 

1. Strong Silent Type


2. Bye Bye Baby


3. Interloper

4. Three's Company 

5. Burning Desire



Featured Companies: Jungle Studios

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Agency: MullenLowe (part of MullenLowe Group UK)

CCO: Jose Miguel Sokoloff

Global Creative Director: Tony Hardcastle

Producer: Paul Burke, Phoebe Robinson

Creatives: Tony Hardcastle, Phil Cockrell, Graham Story

Copy-writer: Phil Cockrill

Account Director: Eliza Garvin

Production Company: Jungle

Engineer: Chris Turner @ Jungle

Category: Cleaning Products , Home