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Trends and Insight

I Wish I'd Made That: PlayStation 'Stay at Home'

Amber Music's Michelle Curran on a brilliantly gross-out spot from Simons Palmer/TBWA

I Wish I'd Made That: PlayStation 'Stay at Home'

From when I first saw this spot back in 1998, it has been stuck in my head.

It might make some people's stomachs churn, but to me it reminded me of Down and Out in Paris and London by George Orwell.

I love this commercial for its irreverence.

It’s shocking yet beautifully crafted.

It doesn't pander to the norm, and just oozes creativity.

The use of the Schubert's Piano Quintet in A Major is brilliant as it gives the spot both gravitas and humour

In essence, this spot was brave - something we don’t seem to see anymore - well shot, and just my 'tasse de thé'

Bravo to all including the client.

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Advertising Agency: Tbwa Simons Palmer, United Kingdom

Advertising Agency: Serious Pictures, United Kingdom

Creative Director: Tony Malcolm

Copywriter: Ros Sinclair

Art Director: Sean Thompson

Agency Producer: Louise Fuller

Account Supervisor: Barry Malone

Advertiser's Supervisor: David Patton

Director: Dan Nathan

Producer: Paul Mcnally