Iggy Pop Shows You Why Listening Matters in Epic Marshall Spot
Unit Studios' latest creative collaboration with Dog Eat Dog on Marshall and its innovative new headphone technology is showcased in the ‘Never Stop Listening’ campaign.
The campaign sets out to reinforce the significance of listening in all shapes and forms, and how doing so globally influences our perspective.
Masterfully crafted by Dog Eat Dog director Kevin Castanheira, this dynamic campaign featuring Godfather of Punk, Iggy Pop, delves into the brands heritage and relationship with its global audience from all cultures; subcultures, musical cultures, counter-cultures, whilst championing inclusivity and originality and embracing individuality and diversity.
The super stylish films, shot globally from Manchester to Stockholm and across the Atlantic to Miami, are bursting with passion and relevance and reverberate its message that ‘Change is Loud’.
Unit were tasked with managing the VFX, online, and clean-up for the full campaign in addition to the audio.
The challenge of delivering some 460 masters for six countries including the UK, France, Spain, Germany, Russia and China in a whole array of formats including 1:1, 4:3, 4:5, 3:4, 9:16 and 16:9 was successfully steered by the Unit team.
Unit Studios VFX artist Alec Eves comments: “Pretty much every shot turned into a VFX shot of some description. With 18 films in 6 formats and 6 languages it was quite a beast keeping control of all the changes as we went along. The look of the films jumped between modern day scenarios featuring Iggy and others wearing the new Marshall headphone range and a period look from the 70's. To achieve this many of the shots had to have elements removed and were then scanned back to film and regraded to give them an authentic look. Thanks to Flame's great conforming and media management tools, I managed to create a workflow that meant it was relatively straightforward to update everything as all the VFX shots were worked on, in Flame and across a range of different departments. I think the films all look great, and as is usually the case, hide the great deal of work that went into achieving the final look.”
With audio playing such an important and poignant role to films, Unit Studios creative director of sound, Chris Southwell adds: “This truly was a great project to sound design and mix. I’m a big fan of Marshall products, so I didn’t need to look far for inspiration to make these films come to life. Iggy’s gravelly tones and a frequency building guitar track, complimented the sound design to create a thunderstorm of noise.”
Dog Eat Dog founder and executive producer Harvey Ascott warmly conveys his experience collaborating with the Unit Studios team: “Working with Unit is always a pleasure! Throughout the Marshall ‘Never Stop Listening’ campaign, the whole Unit team worked with us tirelessly to help us create this fantastic campaign that we can all be proud of.”
Unit Studios earlier successful collaboration with Dog Eat Dog and director Kevin Castanheira, was providing post production and sound design on the acclaimed ‘Guided by Music’ three-part brand campaign for Marshall.
Featured Companies: DOG EAT DOG
Production Company: Dog Eat Dog
Director / Photographer: Kevin Castanheira
Creative Director: A.M. Sekora
Creative: Logan Wilmont
Executive Producers: Harvey Ascott & Mark O’Sullivan
Producer: Harvey Ascott
Director of Photography: Todd Martin
Photographer: Dean Martindale
Post Production: UNIT
Flame/VFX artist: Alex Eves
Hero Film Audio: Chris Southwell
Campaign Extension Film Audio: Chris Southwell & Markus Ffitch
Nuke: Leire Sanz, Mike Simmons, Okan Duzalan, George Cressey
Executive Producer: Darryl Bolton
Post producer: Jake Saunders
Category: Consumer Electronics , Headphones and speakers
Genre: Dialogue , People , Visual VFX