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Hires, Wins & Business

Innocean Worldwide Canada Names Dino Vacca, VP, Client Services

Dino was hired on in August following the departure of former SVP, client services, Christine Smith

Innocean Worldwide Canada Names Dino Vacca, VP, Client Services

Following the announcement of a new VP, Production, Innocean Worldwide Canada is continuing to strengthen its senior leadership team with the addition of Dino Vacca as VP, client services for Hyundai and Genesis.

Dino was hired on in August following the departure of former SVP, client services, Christine Smith. In July, it was announced that Ms. Smith would be stepping into the role of Director, Marketing at Hyundai Auto Canada Corp. The move has been helping to strengthen partnership and collaboration between Hyundai and Innocean, with Ms. Smith continuing to work closely with Innocean’s dedicated Hyundai account services team, now headed up by Dino.

Dino is a seasoned marketing communications professional with 20 years’ experience working across both the agency and client side to drive high-profile, global brands forward.  Throughout his career, Dino has worked at several prominent agencies including BBDO, Saatchi & Saatchi, Maclaren McCann and most recently GTB Canada. He brings to Innocean extensive automotive experience, having worked with brands including Chrysler, Toyota, GM, Ford and Audi Canada. He also brings experience in the telecom space as the former Brand Director for Rogers Communications while working at Publicis.  

As VP, client services Dino will oversee day-to-day operations of Innocean’s Hyundai and Genesis accounts. In this position, Dino will work closely with the Hyundai and Genesis marketing teams to manage both brand and retail communications in Canada while liaising with the Innocean Worldwide Americas offices to ensure consistency in messaging across markets. 

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