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Instant Grocery Delivery JOKR’s Colourful OOH Refreshes Convenient Services

New York brand campaign launch by Who Wot Why

Instant Grocery Delivery JOKR’s Colourful OOH Refreshes Convenient Services

Instant grocery delivery service JOKR is launching its brand refresh with a promise to help us live in the moment, with a new out-of-home campaign designed by agency Who Wot Why. 

There is no need to plan for living your best life when JOKR is here to free New Yorkers up from thinking too far ahead. The service provides customers with fast, convenient and high-quality service that delivers groceries in the moment.

A bold, high-visibility campaign will drive awareness across New York City, using distinctive bright colours and bold illustrations to announce the new visual identity and all that JOKR has to offer.

The campaign uses sharp humour to champion a spontaneous lifestyle. To highlight the game changing service, the posters cover a range of topics from convenience to emergency purchasing. All end with the tagline “JOKR. Groceries in the moment”.

Daphne Tsaoussis, JOKR director of brand strategy, said: “This is a campaign designed to establish the tone and personality of the JOKR brand that is highly relevant to the New York audience. We’re delighted with the approach and can’t wait to see the impact in-market.”

Ben Walker, founder and executive creative director at Who Wot Why, said: “This is such an exciting sector to be in and we’re chuffed to be working with people who are genuinely changing the game.” 

Who Wot Why is the lead agency on the out-of-home campaign, working alongside JOKR’s in-house creative team and designers. 

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ECD: Ben Walker/Sean Thompson

Art Director: Dan Scott & Tim van der Mee

Copywriter: Rebecca Conyngham-hynes & Ash Prentice

Client Partner: Charles Faircloth

Agency Producer: Tracy Stokes

Illustrator: Thomas Slater

Account Director: Christopher Doggett

Motion Graphic for OOH: Gorilla TV

Category: Food delivery platform , Retail and Restaurants