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Creative

It's Car vs. Sailboat in This BMW Motorsport Spot

Kai Klinke directs 'The Race' through Markenfilm Crossing GmbH

It's Car vs. Sailboat in This BMW Motorsport Spot

In front of the epic backdrop of Monaco, the official safety car driver of the ABB FIA Formula E, Bruno Correia, and the noble skipper of the Malizia Pierre Casiraghi are competing in an unusual race: Bruno in the new BMW i8 Roadster, the new official safety car of the Formula E (and world's first safety car without a roof), against a streamlined Pierre on his racing sailboat.

Car versus yacht, e-mobility versus wind power. Who will be the winner? 

The spot was created by Havas Germany and directed by Markenfilm Crossing GmbH's Kai Klinke.


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Category: Automotive , Cars

Genre: Action , Documentary , People , Scenic , Storytelling