Jacamo Reveals Punchy Winter Campaign
The online clothing retailer Jacamo has revealed its Winter ’19 campaign, championing values that make ‘the true measure of a man’.
The latest campaign, directed by Amy Becker-Burnett alongside creative agency ODD and produced by Rock Hound, uses striking model shots to reinforce Jacamo's brand values; strength, determination, sensitivity, honesty and community. Looking beyond size and the superficial preconceptions that come with it and instead focusing on the emotional traits that make up the Jacamo man.
Amy is represented by OB Management as an Independent Director for commercials, content and music videos.
Featured Companies: ODD
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Creative Agency: ODD
Art Director: Dana Reid
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Executive Creative Director: Nick Stickland
Creative Director: Luke Williams
Production Company: Big Buoy
Director: Amy Becker-Burnett