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Hires, Wins & Business

Jack Wills Selects Cult to Run Christmas Campaign

Jack Wills selected creative agency Cult to produce the brand’s above the line Christmas campaign

Jack Wills Selects Cult to Run Christmas Campaign

British clothing brand, Jack Wills, selected Cult to create its Christmas campaign, focusing on celebrating the brand’s recent relaunch.

Following a competitive pitch Jack Wills selected creative agency Cult to produce the brand’s above the line Christmas campaign as well as a TikTok-led below the line campaign, tapping into an audience with a combined reach of 3.7 million people.


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