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Creative

Jim 'Santa' Broadbent Narrates Kevin the Carrot's Epic Christmas Tale for Aldi

McCann UK introduces Harry the Hedgehog for Aldi’s Christmas advert following the teaser which saw Kevin left adrift

Jim 'Santa' Broadbent Narrates Kevin the Carrot's Epic Christmas Tale for Aldi

Supermarket Aldi has premiered its Christmas advert which sees the nation’s most beloved vegetable, Kevin the Carrot, return to screens to mark the start of the festive season and bring back the much needed wonder and magic of Christmas.

The country was left on tenterhooks and rooting for the plucky carrot’s safe return following his appearance earlier this week in a teaser advert. Just days ago, Kevin set the sky alight, Top Gun style, in a fighter jet escapade with co-pilot Turkey. He was left perilously adrift with a flaming parachute, leaving fans asking Where is Kevin, and will he manage to get home to Katie and family in time for Christmas?

Determined to be reunited with his loved ones no matter what, Kevin is fortunate enough to find a few new friends to help. Getting him out of his snowy spot of bother is a friendly hedgehog, Harry, who gives him a lift in the advert created by McCann UK.

But the twists don’t stop there! While riding as fast as they can through the night, they fall into a deep ravine and splash into a fast-flowing river. The hope of Kevin making it home to his family seems to be fading fast when who should appear but Father Christmas, played by much-loved actor and narrator of previous Kevin the Carrot adverts, Jim Broadbent. Can Santa help Kevin finally make it home? Of course he can.

Sean McGinty, marketing director at Aldi UK, said: “We’re all thrilled to see Kevin back on our screens again, getting up to his usual tricks. Kevin’s popularity keeps on growing and this year, more so than any other, Kevin’s return to TV screens will come as a welcome relief for so many.”

After premiering on YouTube today, fans can also see the advert at 19.45 on ITV where it will make its terrestrial TV debut.

Jim Broadbent commented that he was delighted to be involved with the advert yet again: “It is my great pleasure to step into Father Christmas’ shoes and bring the festive spirit to life for Aldi with my co-star Kevin the Carrot. I hope this campaign brings a little joy and magic to everyone this Christmas.”

Last year Aldi saw Kevin the Carrot take on the Brummie gang of ‘Leafy Blinders’. The 2019 advert was crowned the most effective Christmas advert of 2019. 


Featured Companies: SixtyFour Music , Stink

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Client

Client Company: Aldi UK

Client Name and Job Title: Sean McGinty, Marketing Director and Ian Lewis, Marketing Manager at Aldi UK

Creative

Creative Agency: McCann UK

Chief Creative Officer: Dave Price

Creative Director: Neil Lancaster

Creative Team: Clive Davis and Andy Fenton

Planning Director: Jamie Peate

Managing Director: Simon Buchanan

Managing Partner: Laura McKinlay

Agency Producers: Lucy Moore, Melissa Bennett and Amy Mayers

Production

Production Company: Stink

Post Production

Post-production: Psyop - Directors

Editor: John Mayes (Marshall Street Editors)

Audio

Audio: Parv Thind (Wave)

Music: SixtyFour Music

Media

Media Planning and Buying Agency: UM Manchester

Category: Retail and Restaurants , Supermarkets

Genre: Action , Animation , Dialogue , People , Storytelling