Joe Public United Awarded Agency of the Year for the Fourth Year in a Row at the Loeries
The Loeries, which rewards creative excellence across Africa and the Middle East, was celebrated with a creative festival in the City of Cape Town in a two-day cinematic experience streamed at cinemas in Johannesburg, Cape Town, and Durban. The showcase wasn’t completely virtual and allowed some of the best creative minds to come together to share in the nostalgic experience.
Joe Public United, together with their clients and growth partners, were rewarded with a record 40 awards. The awards included one Grand Prix, eight golds, ten silvers, five campaign crafts, five craft certificates, and eleven bronzes. In addition, JPU also saw client Khensani Nobanda, group executive of group marketing and corporate affairs at Nedbank, received the 'Marketing Leadership & Innovation' award and saw client Chicken Licken named 'Brand of The Year' for the third year in a row.
“Being recognised as Agency of the Year for the fourth year in a row is a testament to the incredible partnerships we have with our clients who work with us to achieve our purpose of growth and the hard work and dedication of our people. Without our clients and our people this wouldn’t have been possible, so thank you,” said Pepe Marais, group chief creative officer, Joe Public United.
The Loeries is internationally recognised, included in the WARC Report and is the only award endorsed by the Association for Communication and Advertising (ACA), the Brand Council South Africa (BCSA), the Creative Circle (CC), the Commercial Producers Association (CPA), IAB South Africa, the Exhibition Association of Southern Africa (EXSA), the South African Institute of Architects (SAIA) and the South African Institute of the Interior Design Professions (IID).