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Just Eat Takeway.com’s Magic Knee Slide Delivers Joy in UEFA EURO 2020 Ticket Giveaway Campaign 

Dark Horses demonstrates the joy that is delivered by the arrival of a takeaway for the Euros campaign

Just Eat Takeway.com’s Magic Knee Slide Delivers Joy in UEFA EURO 2020 Ticket Giveaway Campaign 

Just Eat Takeaway.com has employed the jubilant art of the knee slide, in a set of online films created by Dark Horses, to demonstrate the joy that is delivered by the arrival of a takeaway - especially if that meal comes with a side order of two tickets to EURO 2020 .  

Just Eat Takeaway.com is one of the sponsors allowed to give away tickets to the games, making ordering from the company one of the best routes for real fans to get tickets. 

The overarching theme for all of Just Eat Takeaway.com’s work in support of its sponsorship of the tournament is based around the idea of delivering joy and the feeling you get when your Just Eat Takeaway.com meal arrives. 

The ad begins with an orange-clad delivery driver handing a customer his meal AND two tickets to a game. As the delighted customer sees the tickets he starts to cheer, turns round and begins an epic knee slide, which takes him down the corridor, through the kitchen and continues round the corner and into the living room past the TV - showing the football, obviously. 

The ads will appear in six and 15 second versions running as paid media across all of Just Eat Takeaway.com’s social channels in all 17 of Just Eat Takeaway.com’s EU & UK markets. 

This is Dark Horses first work for Just Eat Takeaway.com since winning the company’s UEFA Euro 2020 sponsorship activation business earlier in the year. It will be creating further content and activations across the summer and throughout the tournament. 

Marijn Luchtman, head of global sponsorships at Just Eat Takeaway.com, said: “With limited attendance and most other tickets going to corporate guests, the chances of real fans getting hold of tickets are quite scarce, so we decided to put our ticket allocation out to those who deserve them the most, our football loving customers. Dark Horses has perfectly captured the joy of winning that prize.” 

Steve Howell, creative partner at Dark Horses, said: “The knee slide has long been the celebration of choice for professional footballers.  With tickets for the 2020 Euros few and far between, there’s no better way to encapsulate the joy of winning some of these most coveted tickets, especially when they arrive with your takeaway pizza.”   

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Creative Agency: Dark Horses

ECD: Steve Howell

Creatives: Sean Johnson & Josh Pearce

Agency Producer: Emily Mules

Business Director: Harry Gayner

Senior Account Manager: Kitty Hall

Brand: Just Eat Takeaway.com

Global Head of Sponsorship: Marijn Luchtman

Activation Manager: Michael Van Der Pouw


Production Company: MindsEye

Director: Thomas Ormonde

Producer: James Lowrey

Editor: Chris Coupland

Colourist: Simona Cristea

Post Production: Coffee & TV

Sound Design: Audium Post

Sound Engineer: Tom Jenkins

Category: Food delivery platform , Retail and Restaurants