JWT Brazil Upgrades Easter with Nestlé's 'Easter Egg Radar'
Nestlé and its Brazilian brand Garoto tapped into interactive tools to create a new way to go about the egg hunt on Easter Sunday.
Released in a beta version, the Easter Egg Radar app, created by JWT Brazil in partnership with digital production company IUQO, uses the fairly new beacon technology to reinvent a 400 year old tradition.
Once the app is downloaded and installed on a smartphone or tablet, the beacon device attached to the chocolate egg enables an accurate communication between the two sensors via Bluetooth Low Energy.
Using the mobile device, kids are directed by the Easter bunny himself, visible on the screen. The bunny gives “hot” and “cold” leads as the kids move close to or away from the prize.
Easter Egg Radar, an engaging platform that brings the age-old tradition to a 21th century meaning.
Production Company: IUQO
Creative Agency: JWT Brazil
Category: Confectionery , Food