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Creative

JWT Toronto Waves Goodbye To Sugar In New Splenda Campaign

The playful new spot is directed by Becho Lo Bianco and Mariano Bergara

JWT Toronto Waves Goodbye To Sugar In New Splenda Campaign

Production company 1stAveMachine partnered with J. Walter Thompson Toronto and ​SPLENDA​ ​to create an integrated marketing campaign that waves goodbye to sugar and instead promotes a stevia-based, calorie-free alternative: SPLENDA Naturals Sweetener.

With the prevailing message that “Sweet ain’t enough anymore”, “Coffee”​ ​gives​​ the pink slip to traditional sugar around the country in a funny and fitting office-like atmosphere.

You can check out the new video below: 

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Client

Advertiser: Splenda

Post Production / VFX

Colourist: Alejandro Armaleo

Creative Agency

Art Director: Denise Cole

Creative Agency: J.Walter Thompson Toronto

Production Company

Executive Producer: Sam Penfield, Lisanne McDonald

Producer: Malu Rodriguez

Production Company: 1stAveMachine

Music

Sound Mix: Pirate Toronto

Offline

Editor: Nicolas Rivas

Category: Soft Drinks , Water

Genre: People