JWT Toronto Waves Goodbye To Sugar In New Splenda Campaign
Production company 1stAveMachine partnered with J. Walter Thompson Toronto and SPLENDA to create an integrated marketing campaign that waves goodbye to sugar and instead promotes a stevia-based, calorie-free alternative: SPLENDA Naturals Sweetener.
With the prevailing message that “Sweet ain’t enough anymore”, “Coffee” gives the pink slip to traditional sugar around the country in a funny and fitting office-like atmosphere.
You can check out the new video below:
Post Production / VFX
Colourist: Alejandro Armaleo
Art Director: Denise Cole
Creative Agency: J.Walter Thompson Toronto
Executive Producer: Sam Penfield, Lisanne McDonald
Producer: Malu Rodriguez
Production Company: 1stAveMachine
Sound Mix: Pirate Toronto
Editor: Nicolas Rivas
Category: Soft Drinks , Water