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Creative

kaboom and Director Jordan Brady Help Buick ‘Envision’ March Madness

Leo Burnett Detroit invites viewers to Envision the future with fanfare

kaboom and Director Jordan Brady Help Buick ‘Envision’ March Madness

Buick’s new integrated campaign for its all-new Envision SUV celebrates NCAA’s March Madness with commercials and social content starring champion cheerleader Morgan Simianer from the hit Netflix docu-series 'Cheer'. The campaign, via Leo Burnett Detroit, directed by Jordan Brady and produced by kaboom, invites viewers to Envision the future with fanfare worthy of both national champions and anyone who makes each moment worth celebrating.

This is the second time Brady, Leo Burnett, and Simianer have cheered for Buick’s March Madness campaign - reuniting after last year’s successful promotion. Brady and the agency also collaborated on the 2018 Buick campaign featuring actor Lemorne Morris (New Girl, Woke).

Buick is an official sponsor of NCAA March Madness and The Buick NCAA March Madness In-Vehicle App grants an all-access pass to the tournament with live game coverage and highlights, from the First Four to the championship game.



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Client

Client: General Motors, Buick Division

Buick Social & CRM Manager: Mallory Woodrow

Buick Media Strategy, Experiential Marketing & Partnerships: Anthony Biondo

Creative Agency

Agency: Leo Burnett Detroit

SVP, Director of Integrated Production: Brian Dooley

Associate Creative Director / Writer: Tom Topolewski

Associate Creative Director / Art Director: Dan Councilor

Account Director, Digital and Social: Angela D’Aristotile

Production Company

Production Company: kaboom productions

Director: Jordan Brady

Executive Producer/Owner: Lauren Schwartz

Producer/Head of Production: Steven Sills

Category: Automotive , Cars

Genre: Comedy