Katie Kime Selects ITB as Agency of Record for VIP Gifting Program
ITB Worldwide, the leading global talent and influencer marketing agency, announced today an exclusive partnership with popular lifestyle brand, Katie Kime. ITB will serve as the agency of record for the fashion and home décor brand’s upcoming national VIP gifting program.
Set to launch later this month, the all-new VIP program will primarily include Katie Kime’s signature luxe loungewear sets, which can be personalised with a range of beautiful monogramming options, and paired with chic and colourful home accessories, including personalised phone cases, journals, and more.
ITB will leverage the agency’s extensive network to reach a select cast of talent, tastemakers, and entrepreneurs across the fashion, entertainment, home, and arts sectors to execute the extensive gifting program. The agency will work to build style perception and consideration among a metropolitan, fashion-conscious customer base in the U.S, to help raise awareness of the brand’s signature printed loungewear and personalised home accessories, while continuing to build a fully engaged and loyal customer base.
“Katie Kime is a beautifully chic American-grown brand with a successful female founder at the helm,” said Lauren Stillman, senior vice president, ITB. “We’re looking forward to building and amplifying the brand further, by introducing the signature loungewear and lifestyle products to a broader audience of strong, stylish, and bold tastemakers”
A selection of Katie Kime apparel and accessories, including a wide range of monogrammed items, will be available to view by appointment only at the ITB LA Showroom.