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Creative

KFC Pours Signature Cheese Sauce on Just about Everything in Indulgent New Campaign

"We accidentally poured KFCheese on the brief, and the idea magically appeared." New spot marks The Secret Little Agency’s first work for the fast-food chain

KFC Pours Signature Cheese Sauce on Just about Everything in Indulgent New Campaign

KFC’s latest campaign, ‘Everything’s Better with KFCHEESE’, hones in on KFC’s iconic, signature cheese sauce: KFCheese, a firm Singapore favourite. The campaign shows it being liberally poured on everything from KFC staples like the Zinger, to iconic local dishes, and even adding luscious dollops of cheesy goodness to competitor’s menu items.

“We knew that Singaporeans were already enjoying our KFC’s signature cheese sauce with all of their KFC favourites and wanted to maximise this cheesy indulgence.” said Juliana Lim, senior director, marketing and innovation at KFC Singapore.


This marks The Secret Little Agency’s first work for KFC. Singaporeans will get to catch a glimpse of this cheeky campaign on YouTube as well as across social channels including as Instagram and Facebook. To ramp up the fun KFC will also be including cheeky references to iconic national dishes in the campaign that Singaporeans will immediately identify; reinforcing the message that KFC Signature Cheese Sauce is so good, it truly goes with everything.


"We accidentally poured KFCheese on the brief, and the idea magically appeared," said a spokesperson from The Secret Little Agency.

This campaign follows a series of other global creative campaigns created by KFC across the world, which include the censoring of its world famous tagline last month.

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Client

Client: KFC Singapore

Agency

Creative agency: The Secret Little Agency

Category: Fast food , Retail and Restaurants