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Creative

Lacoste Fragrances Hosts an Urban Tennis Match for L.12.12 Fragrance Launch

Publicis Luxe launches the campaign capturing the essence of the iconic Lacoste polo shirt

Lacoste Fragrances Hosts an Urban Tennis Match for L.12.12 Fragrance Launch

This is the game that characterises L.12.12. The new campaign captures the essence of the iconic polo shirt that is not limited to a style, setting or context. We see a young generation, owning the city streets with their unique movements, vision, and culture whether it comes from sport, fashion or art. 

The bottle is the catalyst, being caught and passed to create an urban tennis match with no restrictions. The diverse players of the game reinterpret the brand’s DNA, always in motion, creative, athletic and unabashed. The playfulness of L.12.12 enables anyone to make it their own and unite through the beauty of the game. 

 

Join the #CROCROCREW

The watchful eye will notice a sign of recognition, a crocodile formed with the fingers which serve as a trigger of irreverence. 

A sign that everyone is invited to appropriate and share like Désiré Mia, Hortense de Gromard, Maeva Marshall, Matthias Dandois and Salif Gueye who will launch the digital activation. 

A campaign realised by the collective Kourtrajmeuf signing their first collaboration. 


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Brand

ADVERTISER: COTY FOR PARFUMS LACOSTE

Executive Director: Karole Stanislas

Marketing Director: Claire Bourut

Project manager: Jessica Bokobza

Agency

AGENCY: PUBLICIS LUXE

Creativity: Marie-Eve Schoettl, David Soussan, Angèle Banus, Patricia Lopez

Management: Julien Baré, Cécile Chapellier, Olivia de Laage

Strategy: Nicolas Pochitaloff

TV production: Leslie Muaka, Christine Bouffort

Production

Director and Photographer: Jonas Lindstroem

Digital campaign producer: Kourtrajmeufs

Production: Iconoclast

Category: Beauty & Health , Perfume and aftershave

Genre: Fashion & Beauty