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Leo Burnett Bears Down On Boredom In New Coors Light Spot

Soft Citizen directing duo The Perlorian Brothers shoot spot for Leo Burnett Toronto

Leo Burnett Bears Down On Boredom In New Coors Light Spot

Coors Light Canada has launched a new 60-second ​spot that introduces a new character for the brand. Meet Mountain Man, a mountain man who wears a bear head hat that talks.

Created by Leo Burnett Toronto, directed by Soft Citizen directorial duo The Perlorian Brothers, and edited by Rooster Post's Marc Langley, the spot highlights the possible adventures of the impending summer season. 

The 60-second spot will live online, while 30-second commercials will run on TV through and until the end of  the summer. 


Client: Coors Light
Name of commercial: Say Yes To Yes
Agency: Leo Burnett
Creative Director: Judy John
Group Creative Director (AD): Anthony Chelvanathan
Group Creative Director (CW): : Steve Persico
Executive Producer: Emma Du Boisson
Group Account Director: Chris Perron
Production Company: Soft Citizen
Director: The Perlorian Brothers
Executive Producer: Link York
Editing Facility: Rooster Post Production
Editor: Marc Langley
Assistant Editor: Nick Greaves
Executive Producer: Melissa Kahn
Producer: Yumi Suyama
Colour Facility: Alter Ego
Colourist: Eric Whipp
Assistant Colourist: Patrick Samaniego 
Finishing Facility: Fort York VFX
Lead Flame Artist: Paul Binney
Flame Artist: James Marin
Executive Producer: Amanda Larivière
Audio House: Grayson Matthews
Original Music & Sound Design - Grayson Matthews
Casting & Voice Direction: Grayson Matthews
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Category: Alcoholic Beverages , Beers

Genre: Comedy , People