• Language
    • ENGLISH
    • GERMAN
    • SPANISH
    • FRENCH
    • ITALIAN
    • JAPANESE
    • PORTUGUESE
    • CHINESE
    • RUSSIAN

Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Little Professor Explains the Benefits of Nutralite DoodhShakti Probiotic Butter Spread

Wunderman Thompson India launches new film for Zydus Wellness

Little Professor Explains the Benefits of Nutralite DoodhShakti Probiotic Butter Spread

In today’s world, immunity has become a part of our everyday vocabulary. Consumers seek to become fitter and are investing in many small lifestyle changes plus food choices that allow the entire family to become healthier. One such principal ingredient is butter – which is used almost daily and has its usage across diverse food preparations. Because of its deep understanding of consumers, Zydus Wellness has recognised this trend early on and launched a probiotic butter spread which not only has a yummy taste because of creamy milk but also supports immunity because of probiotics.

The film created and developed by Wunderman Thompson, India, highlights the dual benefits of taste and immunity boosting properties.

Sharing his views on the new launch, Tarun Arora, CEO Zydus Wellness, said: “Nutralite has always enjoyed strong trust and equity as a table spread. With heightened consumer need for immunity boosting products, we managed to fast track this new offering because of strong R&D support. Nutralite DoodhShakti Probiotic Butter Spread is made with creamy milk that kids and family will love to eat, while homemakers will be happy because it will also take care of their immunity. The new communication is aimed at highlighting this message and strengthening consumer engagement.”  

Priya Pardiwalla & Steve Mathias, VPs & ECDs, Wunderman Thompson, India, added: “Butter has always been a constant member of almost every Indian family. It’s a symbol of our love and affection. But in addition to adding taste, if butter pleasantly surprises users by supporting immunity too, then you just can’t say NO to it. The film centres around ‘Professor Chintu’ who feels this new butter deserves to be part of not just breakfast but every single meal!”

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Team Zydus Wellness

General Manager Marketing: Bhupesh Desale

Category Lead: Binit Kumar

Team Wunderman Thompson

Managing Partner: Kishore Tadepalli

Regional Creative Director: Tista Sen

National Planning Director: Shaziya Khan

Senior VP & EBD: Samarth Shrivastava

Vice President: Giridhar Bhat

ECD & Senior VP: Priya Pardiwalla

ECD & VP: Steve Mathias

Creative Director: Manash Parui

Creative Director: Arjun Chandravanshi

Senior Planning Director: Khyati Sarang

Account Manager: Jiten Painter

Category: Food , Sauces and Spreads

Genre: People , Tabletop