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Littlewoods Turns Ireland into an Everyday Runway for Autumn/Winter Fashion Campaign

Boys+Girls launches its first campaign for Littlewoods Ireland

Littlewoods Turns Ireland into an Everyday Runway for Autumn/Winter Fashion Campaign

After winning a competitive pitch for the Littlewoods Ireland account over the summer, Boys+Girls have launched their very first campaign for the brand. Focused on Autumn/ Winter fashion, this campaign aims to show you can make everyday your backdrop with clothing for all shapes and lifestyles available at LittlewoodsIreland.ie. 

Working closely with the Littlewoods Ireland Marketing team, Boys+Girls set to work on the brief - asking people to embrace the change in seasons and treat themselves to something new, to be ready to shine at any moment in their everyday. The campaign spans TV, VOD, YouTube, radio and social media, using influencers for the Tik Tok element of the campaign. 

Speaking about the new work, Laurence O’Byrne, Creative Director at Boys+Girls said, “We’re really excited about this, our first work for Littlewoods Ireland. The client team are really hands on and we’re all on the same page about where we want to bring the brand so this is the first step in that direction.”

Catherine O’Toole from Littlewoods Ireland said, “Boys+Girls really showed their strategic muscle in the pitch and now we’re delighted to see their creativity in action. Working with them and their production team on the shoot was great fun and we're really proud of this new Autumn Winter campaign”. 

The campaign is now live. 

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Chief Creative Officer: Rory Hamilton

Creative Director: Laurence O Byrne

Executive Strategic Planner: Aoife Murphy

Art Director: Zoe Perrin

Copywriter: Niamh Ryan

Executive Production Director: Derek Doyle

Senior Producer: Sarah Chadwick

Business Director: Mark O Connor

Senior Account Director: Alan McQuaid

Account Manager: Hannah Hewetson


Head of Marketing Littlewoods Ireland: Catherine O'Toole

PR lead Littlewoods Ireland: Karen Fitzpatrick

Brand Lead Littlewoods Ireland: Meave Kelly

Category: Online retailers , Retail and Restaurants

Genre: Dialogue , People