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LOUIS XIII Cognac Shares a Bold Statement in FRED & FARID Los Angeles Film

New film comes with the launch of N°XIII, a new red crystal decanter handmade by ancestral French craftspeople

LOUIS XIII Cognac Shares a Bold Statement in FRED & FARID Los Angeles Film

LOUIS XIII Cognac is launching N°XIII, a new outstanding red crystal decanter that is handmade by exceptional ancestral French crafts persons in the oldest glass manufacturer in Europe. Each decanter is mouth-blown, a secular process mastered since 1586. The striking red N°XIII decanter is unlike any other masterpiece LOUIS XIII has created before. Only 200 decanters will be available worldwide.

Since its origins in 1874, each generation of Cellar Master selects from the cellars the most precious eaux‐de‐vie for LOUIS XIII. Today, Cellar Master Baptiste Loiseau is setting aside the finest eaux‐de‐vie as a legacy to his successors for the coming century. Each decanter is the life achievement of generations of Cellar Masters.

In a world that values tech, efficiency, instant gratification, logic and profitability, LOUIS XIII boldly reaffirms its commitment to effort, craft, quality, beauty, and human made creations. Crafted by the historic French glass manufacturer Saint-Louis in the small town of Alsace (east of France), surrounded by a forest, the decanter is hand-blown, hand-cut, hand-engraved and hand-decorated. The vibrant hue can only be achieved using a secret process, which requires the addition of gold and requires a minimum of 16 artisans to create. LOUIS XIII intends to proudly claim its engagement in supporting artisans, inviting people to re-evaluate human craft in general.

The film ends with the thought provoking line ‘No Data, No Algorithm, No AI’.

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Title of the ad: "Know-How"

Client: Leonardo Ferracina, LOUIS XIII Executive Director

Client: Andréa Foraison, LOUIS XIII Global Communication Manager


Agency: FRED & FARID Los Angeles

Chief Creative Officers: Fred & Farid

Creative Director: Nicolas Berthier

Art Director: Bridget Callahan

Business Director: Peter Jacobs

Agency Executive Producer: Amanda Van Caneghem


Production Co: CARNAGE

Director, DOP & Editor: Axel Delwarte

Photographer: Quentin Caffier

Producer: Natacha Delmon Casanova

Colorist: Florian Martiny

Mixer & Sound Designer: Guy Tourreau

Original Music by: Ali Helnwein

Category: Alcoholic Beverages , Spirits

Genre: Action , Drama