Loved Ones Forget Themselves Too in Canadian Alzheimer's Society Campaign
In its latest campaign created by Cossette, the FQSA’s goal is to familiarise the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help.
The Alzheimer disease isolates over 153,000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%.
With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them.
Client: Fédération québécoise des sociétés Alzheimer - Sylvie Grenier, Laure Barnouin
Chief Creative Officer: Peter Ignazi, Louis-Philippe Tremblay
Creative Director: Richard Rochette-Villeneuve
Copywriter: François-Julien Rainvillea
Artistic Director: Alexandre Jutras, Dorian Coureau
Business Lead: Mario Deschambault
Product Lead: Jo-Annie Tétreault, Étienne Bolze
Strategy: David Thomas, Andréane Voyer
Media: Olivier Gilbert, Jean-Sébastien David
Producers: Mélissa Audette, Michel David
Production House: SOMA
Director and Photographer: Christian Tremblay
Director of Photography: Jonathan Decoste
Editor: Marc Denault
Post-Production: Attraction Post
Recording Studio: Lamajeure
Audio Engineer: Mathieu Morin
Category: Charity , Corporate, Social and PSAs