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Loved Ones Forget Themselves Too in Canadian Alzheimer's Society Campaign

Fédération Québécoise des Sociétés d’Alzheimer launches new ads through Cossette

Loved Ones Forget Themselves Too in Canadian Alzheimer's Society Campaign

In its latest campaign created by Cossette, the FQSA’s goal is to familiarise the caregivers with the services and programs intended for them, as opposed to those offered for patients. The objective is to acknowledge the huge impact of the disease on caregivers’ lives as well as provide help. 

The Alzheimer disease isolates over 153,000 Quebecers and it is estimated that, by 2031, the number of Quebecers diagnosed with a neurocognitive disorder will increase by 70%.

With the tagline: loved ones forget themselves too, the Alzheimer's Society wanted to remind caregivers that help is available to them.

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Client: Fédération québécoise des sociétés Alzheimer - Sylvie Grenier, Laure Barnouin

Chief Creative Officer: Peter Ignazi, Louis-Philippe Tremblay

Creative Director: Richard Rochette-Villeneuve

Copywriter: François-Julien Rainvillea

Artistic Director: Alexandre Jutras, Dorian Coureau

Business Lead: Mario Deschambault

Product Lead: Jo-Annie Tétreault, Étienne Bolze

Strategy: David Thomas, Andréane Voyer

Media: Olivier Gilbert, Jean-Sébastien David

Producers: Mélissa Audette, Michel David

Production House: SOMA

Director and Photographer: Christian Tremblay

Director of Photography: Jonathan Decoste

Editor: Marc Denault

Post-Production: Attraction Post

Recording Studio: Lamajeure

Audio Engineer: Mathieu Morin

Category: Charity , Corporate, Social and PSAs