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Creative

LP/AD Explains to Canadians What Rugby is All About in Campaign for The Toronto Arrows R.F.C.

Big men and short shorts take centre stage in copy-driven 'explainer' campaign

LP/AD Explains to Canadians What Rugby is All About in Campaign for The Toronto Arrows R.F.C.

Rugby isn't (yet) the main sport in Canada. But with growing interest in the sport, The Toronto Arrows R.F.C., Canada's professional rugby union club, wants to draw in new fans. So in order to help with that aim, LP/AD put together a copy-driven 'explainer' campaign, which hopes to explain to new fans what Rugby is all about. And do that in an eye-catching and provocative way.

The campaign's showcase touch points are large-format OOH in and around Toronto, Canada. However, there is a digital component that explores more of the copy.

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Client

Advertiser: Toronto Arrows RFC

Comms Manager: Alex Borthwick

Creative Agency

Creative Agency: LP/AD

Copywriter: Rin Barua

Strategist: Sasha Zaprudska

Creative Director: Erin Rodness

Category: Sports and Leisure , Sports clubs