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Creative

L&T Realty Puts the Spotlight on Trust and Relationships in New Film

Contract Advertising, part of Wunderman Thompson, campaign understands home buying needs and the trust put into the L&T team

L&T Realty Puts the Spotlight on Trust and Relationships in New Film

Buying a house is a once in a lifetime decision and you need to put your hard-earned money on someone who you can trust because of years of expertise in construction. This is the foundation on which the narrative for L&T Realty has been built.  

The film, conceptualised by Contract Advertising, a part of the Wunderman Thompson Group and member of the WPP network, shows how a closeted writer who has not had a chance to show the world his writing skills ends up as a neighbour with a film director who trusts him enough to surprise him with a big break. The analogy is with L&T Realty who understands the needs of the home buyer and the trust they put in the brand which encourages L&T Realty to deliver much more than just a home. 

Ayan Chakraborty, EVP and general manager, Contract Mumbai said: “When we spoke to customers of L&T Realty, we found that there is almost a kind of blind faith that they equated with the brand. They felt they could trust the brand with their eyes closed. Because L&T always pleasantly surprised them with the product and the service at every step of the way. This is what sparked off the thought for this narrative.” 

Rahul Ghosh, SVP & ECD, Contract Mumbai, said: “The genome of trust doesn’t come from promises made on legal paper. Trust is built brick by brick. By people, behaviour and interactions. And L&T Realty’s legacy of trust is brought alive in a tale of what it means in people’s lives. In a category dominated by fuzzy make-believe worlds, we went back to good old storytelling that told a tale of trust that is far beyond the world of square feet.” 

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Client

MD & CEO – L&T Realty: Shrikant Joshi

Agency

EVP & GM, Mumbai: Ayan Chakraborty

ECD & SVP, Mumbai: Rahul Ghosh

Creative Consultant: Sneh Nihalani

Senior Creative Director: Sagar Chhabria

SVP, Account Management: Sabina Singh

Group Account Director: Mitali Ashok Asrani

Senior Account Executive: Ciana Braganza

Production

Production House: Sankat Mochan Films

Director: Sanket Pathare

Producer: Vincent P

Category: Building , Home

Genre: Dialogue , People , Storytelling