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Lucky Cat Takes Nut-Fuelled Voyage of Self Discovery in Select Harvests' New Brand Campaign

The Australian campaign made in partnership with Saatchi & Saatchi and Finch is set to launch across broadcast TV, social and print

Lucky Cat Takes Nut-Fuelled Voyage of Self Discovery in Select Harvests' New Brand Campaign

Select Harvests has launched ‘Eat Lucky. Live Lucky’, a new positioning and integrated brand campaign for its household favourite, Lucky Nuts. Lucky Nuts has not released a national consumer campaign for some time and required a memorable hook to remind consumers of the brand – in particular the brand name.

Created by Saatchi & Saatchi, the national campaign is set to launch on broadcast television, across social and in print. Jae Morrison from Finch directed the campaign film.

Suzanne Douglas, general manager consumer at Select Harvests, said: “For over 60 years, Lucky Nuts has been trusted by Australians for cooking, baking and snacking. We’re proud to bring a memorable campaign like this to market at a time when all Australians could do with a good laugh.”

“As a child the only time I ever saw a nut was from the inside of a chocolate bar. Turns out they’re actually quite good for you." added Simon Bagnasco, executive creative director of Saatchi & Saatchi. "Which is one of the reasons I’m so pleased we could be part of this tremendous campaign.”

Featured Companies: FINCH

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Client: Select Harvests

General Manager Consumer: Suzanne Douglas

Head of Marketing and Innovation: Angela Piasente & Rebecca Lowth


Creative Agency: Saatchi & Saatchi Melbourne

Chief Creative Officer: Mike Spirkovski

Executive Creative Director: Simon Bagnasco

Creative Director: Lee Sunter

Executive Producer: Lucy Trengove

Producer: Zena Bartlett

Senior Digital Producer: Nick Baum

Senior Art Director: Tim Yates, Trong Ronakiat

Senior Copywriter: Kerem Sekerci

Digital Designer: Jarryd Hood

Creative Content Producer: Heather McKean

Designer: Alice De Saulles

Group Account Director: Lucy Haworth

Senior Account Manager: Pip Rayner

Executive Strategy Director: Alex Speakman

Managing Director: Mark Cochrane


Production Company: Finch

Director: Jae Morrison

Producer: Nick Simkins

DOP: Jordan Maddocks

Post Production

Post Production: ARC Edit

Editors: Lucas Baynes, Ed Coyle, Atticus


Photography: Turtle Pictures

Photographer: Gerry Colley

Music and Sound

Sound: Risk Sound

Sound Engineer: Dee Gjedsted

Music: Lank & Tank


Media: Cole Media

General Manager: Candice Cole

Group Account Director: Sophie Carkeek

Digital Director: Thi Thu Pham

Genre: Comedy , Storytelling