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Lucky Post and The Richards Group 'Bring It Home, Daddy' for TGI Fridays Meat-Lovers

Hunger-inducing campaign with post by Lucky Post is an ode to music videos and meat lovers

Lucky Post and The Richards Group 'Bring It Home, Daddy' for TGI Fridays Meat-Lovers

Juicy ribs cascade onto a plate and get saucy in “Bring It Home, Daddy” TGI Fridays' ode to music videos and meat lovers.

Trust us, that venn diagram has a lot of cross-over.

Lucky Post went all in with The Richards Group for this fresh jam to #DemandBiggerRibs. 

The Richards Group Creative Director Chuck Schiller said, “We simply wanted people to remember they can bring Fridays Big Ribs home. That song will not leave your brain once you’ve heard it. So, we had some fun and as we hoped, to-go sales went up.”
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Post Production / VFX

Post Production Company: Lucky Post

Colourist: Neil Anderson

Motion Graphics: Seth Olson

Production Company

Production Company: Spears & Arrows (live action)/Somoroff Studios (table-top)

Director: David Stoddart/Michael Somoroff


Audio Post: Scottie Richardson


Composer: Danny Harris

Music Producer: Adam Wiebe

Music Production: Earhole Studios


Online Lead: Dan Margules


Editor: John Valle

Creative Agency

Creative Agency: The Richards Group

Copywriter: Andria Kushan

Art Director: Peter Everitt

Producer: Kathleen Torres


Advertiser: TGI Fridays

Category: Restaurants , Retail and Restaurants

Genre: Tabletop , Visual VFX