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Creative

Lucky Savors The National Restaurant Association's Return to Dining Across America

Across America, restaurants are opening up to welcomes customers back with confidence

Lucky Savors The National Restaurant Association's Return to Dining Across America

Your table is ready: The National Restaurant Association’s new spot across America captures what we crave when we dine out - great food, of course, and a welcoming and fun atmosphere in which to enjoy it. As restaurants open up for more dining options, the association has launched a campaign that helps customers return with confidence. Lucky provided both production and post for this new spot via agency The Richards Group. 

“I loved the concept,” says Lucky editor Sai Selvarajan. “It really tapped into how much we miss those little sounds and slices of life (that we took for granted) that come together and make our lives happier. This spot was a reminder of how nice it is to slide into a booth and order a coffee and a slice of cherry pie.”

 


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Client

Client: National Restaurant Association

Agency

Agency: The Richards Group

CD/Writer: Clint Carter

CD/Art Director: Mike LaTour

Principal, Brand Management: Trent Walters

Brand Management: Jessica Heid Smith

Broadcast Producer: Jenny Wolk

Production

Production + Post: Lucky

Director: Jeff Bednarz

Executive Producer: Brandon Tapp

Editor: Sai Selvarajan

Assist: Alex Heisterkamp & Jake Odgers

Color: Neil Anderson

Finishing: Tim Nagle

Category: Restaurants , Retail and Restaurants