Lynx Pays Guys to Become 'Lynx-fluencers' by Placing its Ads in Their Bedrooms
Over the past year, social media has been vital in helping the nation connect with friends and family, and in the process, Instagram, TikTok, and Zoom have become the virtual windows of our lives.
So, while the Spain continues to stay at home, share and scroll, Lynx has launched an exciting new opportunity in partnership with LOLA MullenLowe for everyday guys and girls to become Lynx-fluencers, practically overnight. The best bit? Anyone with an Instagram account can get involved and they will be paid in the process.
‘Indoor ads’ is an opportunity to take on what could be the most appealing side hustle yet. From a branded pillow to a wall poster or shower vinyl, all guys or girls need to do is order one of Lynx’s complimentary everyday items from its dedicated website, snap an image of the branded item, and upload it to their Instagram account.
Whether they have 50 followers or 50,000, the opportunity will see the brand turning people across the nation into influencers overnight, simply by bringing a Lynx advert indoors and sharing on their socials for their friends (and fans!) to see.
From a perfectly placed poster on the wall to a selfie while relaxing on a ‘Lynxified’ pillow – Lynx’s indoor ads allows people to make up to £50 in just a few simple clicks and shares.
“Being able to place ads in bedrooms, living rooms, kitchens and bathrooms during lockdown is not only a fun activation, but gives young people the chance to earn a few quid. We are really grateful to Lynx for allowing us to challenge the way to monetise online content,” says Tomas Ostiglia, ECD of LOLA MullenLowe.
Those wanting to get involved need to be quick as there is a limited number of Lynx items on offer. For more information visit here.
Campaign: Lynx Indoor Ads
LYNX/AXE Global Team
Global Brand Director: Caroline Gregory
Global Brand Manager: Jamie Brooks,
Global Assistant Brand Manager: Alessandro D’Amico
LYNX UK Team
Brand Specialist: Claire Fynn,
Senior Brand Manager: Josh Plimmer
Lead Network: Interpublic Group (IPG)
Lead Agency: LOLA Mullenlowe (Madrid)
Executive Creative Director: Tomas Ostiglia
Creative Directors: Kevin Cabuli, Jorge Zacher
Copywriter: Alvaro Palma, Kiki Holshuijsen, Joaquin Cuadrado
Art Director: Gines Gomez
Brand Creative Lead: Maria Garcia Campos
Head of Planning: Lucas Rodriguez
Social Media Strategy: Silvia Naranjo
Client Services Director: Tom Elliston
Account Director: Oscar Fernandez-Baca
Agency Producer: Felipe Calviño
IPG Global Team
Chief Creative Officer: Jose Miguel Sokoloff
Global Business Director: Federico Duberti
Global Strategy Director: Gerard Crichlow
Global Account Director: Barney Ware
Production House: Landia
Director: Martin Rietti
Executive Producer: Nico Cabuche
Producer: Alberto Lopez
E-commerce platform development: Numu
Category: Beauty & Health , Deodorant