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Lynx Pays Guys to Become 'Lynx-fluencers' by Placing its Ads in Their Bedrooms

Lynx partners with IPG’s LOLA MullenLowe to give people an opportunity to pocket over £17,000 whilst stuck at home, and all they need to do is post on Instagram

Lynx Pays Guys to Become 'Lynx-fluencers' by Placing its Ads in Their Bedrooms

Over the past year, social media has been vital in helping the nation connect with friends and family, and in the process, Instagram, TikTok, and Zoom have become the virtual windows of our lives. 

So, while the Spain continues to stay at home, share and scroll, Lynx has launched an exciting new opportunity in partnership with LOLA MullenLowe for everyday guys and girls to become Lynx-fluencers, practically overnight. The best bit? Anyone with an Instagram account can get involved and they will be paid in the process.

‘Indoor ads’ is an opportunity to take on what could be the most appealing side hustle yet. From a branded pillow to a wall poster or shower vinyl, all guys or girls need to do is order one of Lynx’s complimentary everyday items from its dedicated website, snap an image of the branded item, and upload it to their Instagram account.  

Whether they have 50 followers or 50,000, the opportunity will see the brand turning people across the nation into influencers overnight, simply by bringing a Lynx advert indoors and sharing on their socials for their friends (and fans!) to see.

From a perfectly placed poster on the wall to a selfie while relaxing on a ‘Lynxified’ pillow – Lynx’s indoor ads allows people to make up to £50 in just a few simple clicks and shares. 

“Being able to place ads in bedrooms, living rooms, kitchens and bathrooms during lockdown is not only a fun activation, but gives young people the chance to earn a few quid. We are really grateful to Lynx for allowing us to challenge the way to monetise online content,” says Tomas Ostiglia, ECD of LOLA MullenLowe.

Those wanting to get involved need to be quick as there is a limited number of Lynx items on offer. For more information visit here.  

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Client: Unilever

Brand: LYNX

Campaign: Lynx Indoor Ads

LYNX/AXE Global Team

Global Brand Director: Caroline Gregory

Global Brand Manager: Jamie Brooks,

Global Assistant Brand Manager: Alessandro D’Amico


Brand Specialist: Claire Fynn,

Senior Brand Manager: Josh Plimmer


Lead Network: Interpublic Group (IPG)


Lead Agency: LOLA Mullenlowe (Madrid)

Executive Creative Director: Tomas Ostiglia

Creative Directors: Kevin Cabuli, Jorge Zacher

Copywriter: Alvaro Palma, Kiki Holshuijsen, Joaquin Cuadrado

Art Director: Gines Gomez

Brand Creative Lead: Maria Garcia Campos

Head of Planning: Lucas Rodriguez

Social Media Strategy: Silvia Naranjo

Client Services Director: Tom Elliston

Account Director: Oscar Fernandez-Baca

Agency Producer: Felipe Calviño

IPG Global Team

Chief Creative Officer: Jose Miguel Sokoloff

Global Business Director: Federico Duberti

Global Strategy Director: Gerard Crichlow

Global Account Director: Barney Ware


Production House: Landia

Director: Martin Rietti

Executive Producer: Nico Cabuche

Producer: Alberto Lopez

Music: BigSync.

E-commerce platform development: Numu

Category: Beauty & Health , Deodorant