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Magnum's Winter Icons Celebrate the Season of Ice Cream

LOLA MullenLowe launches the first winter campaign with famed French artist Thomas Danthony

Magnum's Winter Icons Celebrate the Season of Ice Cream

This winter, Magnum has teamed up once again with acclaimed French illustrator Thomas Danthony for its latest campaign. Pleasure and comfort have become priorities and winter is now as good a time as any to find a moment to indulge. 

Following his award-winning ‘Pleasure Icon’ series in 2018, Danthony brings to life the joys of the winter season while seamlessly integrating the iconic Magnum shape into the scene.

The ice skating image will be displayed on a large scale OOH at St. Lazare station in Paris starting January 25th, to remind us that pleasure is never far away, no matter what time of the year it is.

Thomas Danthony is a French artist based in London. His work is characterised by simplifying shapes to their essence and he has exhibited his work around the world in London, Paris, Berlin, Seoul, New York and Los Angeles.

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Category: Food , Frozen Food

Genre: Animation