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Hires, Wins & Business

Major League Rugby Team Toronto Arrows Enlists LP/AD for 2021 Season

The agency's first creative is scheduled to be in market February

Major League Rugby Team Toronto Arrows Enlists LP/AD for 2021 Season

Canada’s Major League Rugby team, Toronto Arrows, has engaged LP/AD to work on promotional activities ahead of the 2021 season. LP/AD will work with Toronto Arrows to plan and execute aspects of the team’s social media activities as well as creative and promotional support offline, pending confirmation of pandemic permitted game schedule.

“While Toronto, and Canada in general, has largely been viewed as a traditional sports market, the last few years have seen a great deal of disruption in this space,” commented Bill Webb, president and general partner of Toronto Arrows RFC. “Despite being new to Toronto’s diverse sports landscape, we’re emerging from the pandemic strong, hungry, and well-positioned for growth. We recognise that the opportunity for rugby in Canada has never been greater. We plan to strike while the iron is hot, and doing so, to partner with an organisation that’s nimble, local and experienced as we work to achieve our ambitious goals. LP/AD is a perfect fit.”

“Our shop has a lot of sports background,” commented Alex Shifrin, president of LP/AD. “We’ve had the privilege to work with The Raptors but more on point is our work with Toronto Wolfpack Rugby League Football Club. We’re excited to apply our knowledge of the space to the Toronto Arrows.” 

LP/AD’s immediate work will focus on establishing a social media beachhead with platforms such as TikTok to grow the engagement base for this and upcoming seasons. The first work will hit from start of February.

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Category: Sports and Leisure , Sports clubs