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Creative

Make it a Good Swap in Aldi's Humorous Campaign

Directed by Merman’s Guy Manwaring, McCann UK launches the campaign

Make it a Good Swap in Aldi's Humorous Campaign

We’ve all been there haven’t we? Deciding to cut back a little...save a bit of money by replacing some of life’s luxuries with cheaper, 'homemade' alternatives. After all, why go without when you can probably do it yourself just as well?

Aldi’s latest campaign shows why you shouldn’t do exactly that. 

The film opens on a familiar scene ‘at home’ where our protagonists embark on Doing-It-Yourself treatments but taking things way to the next level. 

Aldi being the best swap you’re faced with this winter. 

The films were made by Brendan Shryane and Rob Gorton at McCann UK, directed by Guy Manwaring at Merman London. 

“After a year of clients and agencies cautiously trying to reflect the mood of the nation through the work that was being created, it feels like we are now beginning to see more comedy scripts, as it's clear that people want a bit of escapism from all the negativity on our screens. This is what makes this new campaign for Aldi so refreshing to work on. I love the simplicity of the idea, and how the humour works with a simple ‘pull-out reveal’. It feels like quite an old-school structure for humour and I’m sure that it will lead to loads more funny ads, as the campaign continues to develop.”

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Agency

CREATIVE AGENCY: McCann UK

CREATIVE DIRECTOR: Dave Price

ART DIRECTOR: Brendan Shryane

COPYWRITER: Rob Gorton

BUSINESS DIRECTOR: EJ Brown

SENIOR ACCOUNT MANAGER: Josie Campbell

SENIOR ACCOUNT MANAGER: Cara Hsrcombe

AGENCY PRODUCER: Kal Tank

Production

PRODUCTION COMPANY: Merman London

DIRECTOR: Guy Manwaring

EXECUTIVE PRODUCER: Siobhan Murphy

PRODUCER: Amy Appleton

PRODUCTION MANAGER: Natalie Isaac

Edit and Post

EDIT HOUSE: Work Editorial

EDITOR: Mark Edinoff

POST HOUSE/VFX: Freefolk

COLOURIST: Paul Harrison

FLAME OP: Andy Copping

Category: Retail and Restaurants , Supermarkets

Genre: Comedy , People