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Creative

Mark Molloy's Playful Spot Captures Diabetes Anxiety Inducing Moments

SMUGGLER's spot with Abbott Laboratories and Anomaly NY takes a hectic journey through Abbott patients daily experiences with diabetes

Mark Molloy's Playful Spot Captures Diabetes Anxiety Inducing Moments

Mark Molloy brings back vintage magic and imagination for Abbott Laboratories and Anomaly NY with a charm filled and energy packed rollercoaster-of-a-ride.

In the film, Molloy cleverly weaves a narrative that brings the viewer on the hectic, emotional journey that Abbott patients experience daily. The chaotic, anxiety-inducing moments paired with quick camera cuts bring an unexpected intensity and viscerality to the film. The playful voiceover and aptly-cast, nuanced characters serve as the soul and emotional undercurrent, bringing empathy and authenticity to each scene. 

With 'Now You Know', Molloy successfully injects style, charm and humour in this fast-paced film, full of unexpected and relatable moments. While comedic in tone, it is rooted in truthful, human stories and pinpoints a widely shared sentiment -- the desire to freely be who we are and take control of our lives. It’s a true example of bold storytelling, and once again, a testament to Molloy’s directorial adroitness.


Featured Companies: WORK New York , Company 3

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Production

Director: Mark Molloy

Production Company: SMUGGLER

Executive Producers: Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn

Head of Production: Alex Hughes

EP: Declan Cahill, Leah Churchill-Brown

Producer: Alex Taussig

Head of Production: Jacquie Riley

Agency

Agency: Anomaly

Agency Producer: Bronwen Lonsdale

ECD: Seth Jacobs

GCD: Donnell Johnson

ACD: Harry Neville-Towle

Senior Creative: Ray Ali

Design

DOP: Jeremy Rouse

1st AD: Jeremy Fitzgerald

Production Designer: Leah Popple

Art Director: Beth Ryan

Set Decorator: Rebecca Cohen

Wardrobe: Mariot Kerr

Edit

Edit House: Work Editorial

Editor: Stewart Reeves

Color: Company 3

Colorist: Sofie Borup

VFX: a52

Category: Healthcare and Wellness , Medical Associations

Genre: Comedy , Dialogue , People