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Trends and Insight

Marketing Webinar: The Rise of Gamification and the Return of Creative

Gameloft for brands discusses how gamification is fuelling creativity like never-before with Gameloft, Uber, Under Armour and HP

Marketing Webinar: The Rise of Gamification and the Return of Creative

Brands and consumers understand that today’s landscape is noisier than ever with a never-ending stream of content available everywhere, all the time. In this space it’s easy to get fatigued and easier to simply ignore it. So what are brands to do?

Gamification goes beyond just games and entertainment. It’s the mechanics behind the games that compel us to play, give them attention, and engage; and those mechanics can be applied to a variety of objectives. With such a vast application, the opportunity to create something truly outstanding and creative is in the hands of those who are ready to elevate their 'game'.

Watch to discover how gamification is fuelling creativity like never-before, delivering compelling stories, next level engagement and a memorable experience for both brands and consumers.


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